About Project
Summer Fun Collection is Tupperware’s new square round series in order to stay relevant and different in the market. This ‘On The Go’ category is targeted for people who wants easy, simple, no-fuss “take anywhere” solutions, and wants to keep their family cared for on the move. The primary target audience is a young and busy at work – mom who cares a lot for her family and want an easy and effective solution to take care of her family. The challenge is to make design that clearly communicate and fit in to her style.
